The debate between on site or off site SEO has raged for many years. In fact the debate has been going on for decades and even centuries. So there is no shortage of examples of which side of the argument is right.
Nowadays the on site approach to SEO stands stronger than ever, especially when the search engines are concerned. On site is about placing your content within the context of your website. This means that your content should be relevant to the page it is on and that you need to have a clear call to action in your marketing campaigns. This can include links, images, a description, and so on.
There are also many differences in how the two approaches are applied to search engines. Both have their merits and neither is completely right or wrong. If you are new to SEO then it is good to familiarise yourself with each approach to see which one is more effective for your particular niche.
This difference is particularly important if you are working with a small niche to start with. Your niche may be so small that it would not be worth your time to go through all the work involved in going both on site and off site. However, if your niche is a big enough one you can probably save both on site and off site efforts and still make a profit from your website. It just may take some extra time.
On site SEO is usually performed by search engine optimisation specialists who specialise in this area. These specialists work for search engines such as Google and Yahoo. They know exactly where the search engines will look for when they search for your keyword and how to get your website ranked high within the search results.
Because search engines are constantly updating their algorithms, it is essential to stay up to date with the latest techniques. Most search engines will even put some money back in your pocket if you can demonstrate to them that your site is making progress towards becoming one of the best in its category. A good site will have a large number of backlinks pointing back to it from other sites on the Internet and you should strive to obtain at least one link from each link pointing to your site.
You can get these links by writing for popular article directories, submitting to popular websites, and submitting your site to online marketing strategies such as blogs and forum posts. But the most successful sites use the off-site method. Off site SEO involves building backlinks from sites such as articles directories, forums, social bookmarking, articles and blogs.
This is because an off-site campaign will require a lot less time than an on site campaign. As the links are delivered directly to your site rather than the search engine, you can set up an immediate and consistent link to your site.
An on site SEO campaign requires an in depth research into which keywords will bring in the most search engine traffic. It takes a lot of time and expertise to discover which keywords will bring in the most traffic, but the results can be very rewarding. If you can find the right keywords for your niche, you will be able to dominate your market. If you are able to dominate your market you can bring in a steady flow of targeted traffic for a long time.
For this reason, it is usually best to stick to keywords that are already being used by other websites in your niche, as this will give you a good head start and help you dominate your niche earlier on. This is because there is no point in starting off too competitive when it is too late. to increase your profits.
But on site SEO takes time and you will have to spend quite a bit of money to get going. You can spend around six months to a year researching your keywords to find out which ones work best for you and then spend that time building backlinks to them. This means you will have to do an initial investment of around thirty thousand dollars or more.
If you are working with a small niche, then this might not be a problem. However if your niche is a big one, you might want to look at doing both and get some traffic to your website before you spend this much time.